Dive Summary:

• Edible Arrangements plans to launch into physical retail space, including shopping malls and high-traffic retail areas across the U.S. with new Edible To Go locations.
• "It's all about bringing our wonderful fruit treats and service to guests in new and innovative ways. We know both our current and first-time guests are going to love the experience,” states founder and CEO Tariq Farid.
• The new Edible To Go locations will provide customers the opportunity to view the creation of personalized menu items, as well as placing delivery orders in-store. The company intends to open at least three new locations by the end of 2013.

From the article:

Edible To Go® Locations will be a major new avenue of business development for Edible Arrangements® franchisees, along with traditional storefronts and online sales. The first locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall® just outside Philadelphia. The Chandler Fashion Center in Chandler, Ariz. will follow, with plans to expand the concept to additional markets by the end of the year.