Dive Summary:
- Women and young girls fashion line dELiA*s has appointed Daphne Smith as EVP of Operations. Smith will report to Tracy Gardner, recently appointed CEO for the company.
- Smith formerly served as an executive with J. Crew for 16 years, where she and Gardner previously worked together in a wide range of roles.
- “We are thrilled to welcome Daphne to the dELiA*s team. Daphne is a strong leader, with a proven track record of driving long term profitable growth across omnichannel brands. Her passion and focus on the customer will no doubt be a critical force in driving the dELiA*s brand forward,” said dELiA*s CEO, Tracy Gardner.
From the article:
dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.