Dive Summary:

• Converse has announced it has opening its first brick-and-mortar store located in San Francisco, which will serve its customers located in Northern California.
• The new location is the fifth physical store space for the company and includes over 8,000 sq. ft. of retail spec, making it the largest retail location for the company.
• “We're thrilled to offer local consumers an outlet to unleash their creativity and participate in our brand through our in-store customization and various music and art programs supported by the brand," says Jonathan Tappan General Merchandise Manager for the brand.

From the article:

... The Converse Customization interactive retail experience allows individuals to screen-print their own designs or graphics selected from the Converse catalog on various styles of Converse footwear, apparel and accessories. Using iPads, customers can browse more than 150 Converse-curated graphics including designs that tie back to the San Francisco community, to create their own product by adding grommets, different colored shoe laces and more. ...