Dive Summary:

• Walmart and Target, two popular U.S. brands, have been competitors in the U.S. market for over four decades but the discount retailers have now ratcheted up their efforts to gain a foothold in Canada.
• The two retailers are utilizing separate strategies on retail pricing and analysts say the winner will be determined by which store provides not only the best value to consumers, but the best shopping experience.
• Canada is seen as fertile ground for many U.S. retailers touting bargains for several reasons, including a lack among Canadian consumers of where they shop, contrary to U.S. and Mexico consumers.
   

From the article:

“Canadian market entry is a relatively easy transition for U.S. retailers, given a common language and a high level of awareness of U.S. retailer brands among Canadian consumers. This is also helped by cross-border shopping and cross-border television networks and advertising.”