Dive Brief:
- Canada Goose has turned to one of its own leaders to head up its North American business. Effective Thursday, Patrick Bourke, who has been at the brand for a decade, replaces Ana Mihaljevic as president of North America.
- In the last nearly 10 years, Bourke has led the company’s investor relations, strategy, business development, indirect procurement and go-to-market.
- The company’s business in the region has faltered, though revenue there during the holiday quarter rose 20% year over year, after dropping the previous quarter.
Dive Insight:
Canada Goose has spent the early weeks of 2026 shaking up leadership, as the brand works to gain traction in its turnaround.
In a statement, CEO Dani Reiss said Bourke was the choice to take over the all-important North America operation because he is “an action‑oriented, high‑energy leader with a strong track record of delivering results.”
“He brings deep strategic expertise, commercial acumen, operational rigor, and a collaborative leadership style,” Reiss said. “Patrick has helped shape and accelerate important revenue growth and profit margin expansion initiatives for our company, and I’m confident he will continue to build momentum across North America.”
In addition to the regional strength in Q3, the company’s holiday period, Canada Goose on Thursday reported that total revenue rose more than 14% year on year to nearly 695 million Canadian dollars (about $508 million at press time). Direct-to-consumer revenue rose more than 14% and wholesale nearly 17%. Gross margin contracted 40 basis points to 74% and net income dropped nearly 4% to CA$138 million.
Reiss attributed the results to “sharper execution — higher quality traffic driven by integrated global campaigns, strong consumer response to our expanded year‑round assortment, and robust performance across both retail and e-commerce.”
“Our focus now is converting this demand into stronger profitability,” he said, adding that the company is working to expand margins by bringing discipline to its SG&A and marketing, as it recently did in its overhead.
Wells Fargo analysts led by Ike Boruchow in November called out the company’s marketing expenses and growing SG&A costs as major concerns, saying that “at some point [the brand] will need to begin to scale spending and show margin flow-through.”
