Dive Summary:

• Wal-Mart will look to mobile technology to boost the in-store shopping experience for its customers.
• Gibe Thomas, global head of mobile at Wal-Mart, states that he believes the mobile tools are “indispensible for the customer when shopping at our stores.”
• More than 50% of Wal-Mart customers have smart phones – a number which might climb as high as 75% for users under 35.

From the article:

In addition, customers who have downloaded the Wal-Mart app spend 40 percent more time at the store and make more than two trips per month. Thomas noted that "highly engaged" app users, spend 70 percent more time at Wal-Mart and make four or more trips to the store per month.