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AutoZone deploys solution to improve customer loyalty
The retailer has selected KSS Retail's PriceStrat solution, which will allow it to deploy science-based price modeling and promotion optimization across its merchandising organization. KSS Retail will work closely with AutoZone to implement its price and promotion strategies within PriceStrat so that the company can improve its customer loyalty.
With more than 5,000 store locations in the U.S., Puerto Rico, Mexico and Brazil, AutoZone recognizes that effective pricing is key to building its competitive advantage.
"We put our customers first, and it's vital that we have not only the product...
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