Dive Summary:
- Apple has opened a new brick-and-mortar retail location nested in the Stanford California Shopping Center, which debuts the company’s newly redesigned store model.
- The new 6,825 sq. ft. space is a virtual architectural makeover with the store itself divided into two separate spaces with an all-glass storefront.
- A prominent Genius Bar located at the center of the space allows in-store shoppers newer, easier access to Apple’s trademark electronic goods and mobile gadgets.
From the article:
According to planning documents, this new architecture will be re-used for future Apple stores in downtown Portland (Ore.) and Aix-en-Provence (France), both opening next year. ...