Dive Summary:

• Apple has recently announced plans to make the iPhone a “gateway product” for its consumers, but CEO Tim Cook has set expectations that experts are doubtful the company can reach.
• Skepticism over the sales goals have been substantiated by data collected from Consumer Intelligence Research, which suggests Apple will not be able to feasible reach expectations without an influx of more stores, and more employees, to actually supply the device.
• "We don't see how their mostly jammed stores can handle more customers, sales associates and inventory," stated Michael Levin, CIRP's co-founder.

From the article:

... CIRP's latest data shows that the share of iPhones sold through Apple retail stores in the U.S. is currently less than 15 percent, having steadily declined from 20 percent since the launch of the iPhone 5 last September. About 30 percent of U.S. iPhones are sold through Apple's largest carrier partner, AT&T, while Verizon's share is just north of 20 percent as of June 30. ...