Dive Summary:

• Parago Dynamic Pricing Study has released statistics citing that 58% of smartphone users in the U.S. actively utilize retail showrooming on personal mobile devices while shopping in-store.
• The study also claims that 67% of customers which engage in the practice usually decide to purchase from physical stores when advertised prices are matched with rebates against online giant Amazon.
• According to the survey, a price difference as slim as $5 is enough to encourage shoppers to purchase online from sites like Amazon.com. “Shopping behavior has fundamentally changed,” says Rodney Mason, CMO of Parago.

From the article:

“The combination of growing smartphone use, consumers’ determination to find the lowest price and the ability to make purchases on smartphones while in store is resulting in brick-and-mortar retailers losing buyers to savvy e-tailers like Amazon in unprecedented numbers.”