Dive Summary:
- American Eagle Outfitters has added to its international presence with six new openings planned in Mexico this year joining other international markets such as Japan, Israel, Poland, and the Middle East.
- Each new Mexican store with be company owned and will have an Aerie presence in house following the success that the combination had on a Mexico-specific e-commerce site.
- CEO Robert Hanson feels that the expansion is an important launch that supports the company's long-term approach to global expansion.
From the article:
"...American Eagle Outfitters announced plans to open a series of vertically owned and operated-stores in Mexico, with the first location set to open on February 20, 2013, in Mexico City..."
