Dive Summary:
- Amazon has released digital coins for its online ecommerce site, its own brand of digital currency for Kindle Fire owners.
- According to sources, Amazon has released the coins hoping it will draw most customers into the ease of purchasing online apps.
- The company is hopeful the new digital coins will yield an increase in app downloads and gain notoriety against Google Play and Apple.
From the article:
"For you [application developers], it's another opportunity to drive traffic, downloads and increased monetization," Amazon wrote on its Developers blog in February. "Plus, there's no integration required -- you'll get paid the same 70 percent revenue share whether the customer chooses to use Coins or their own money."
