Dive Summary:
- Despite a rise in online sales which reached $154.3 million, a 21% increase when compared to 2012, Abercrombie is reporting a slight loss in total sales revenue.
- Total sales for the brand during the second quarter reached $945.7 million, a decrease of nearly 0.6% from its 2012 total of $951.4 million.
- "The second quarter was more difficult than expected due to weaker traffic and continued softness in the female business,” said Abercrombie CEO Mike Jefferies.
From the article:
For the first half of the year, Abercrombie & Fitch did not break out e-commerce sales but reported:
• Total net sales of $1.784 billion, down 4.7% from $1.872 billion last year.
• Net income of $4.17 million compared with a loss of $4.25 million last year.