A new white paper from IDC & sponsored by MaxPoint frames an urgent call to action for retailers: Rethink how you leverage data for customer engagement and operational efficiency, or risk failing.

Download the Whitepaper

Key findings include:

• Retailers anticipate a 2-5% improvement in sales with better data about customer in-store experience
• The most valuable data sets for retailers: in-store customer movement, shopper dwell time, and common paths through the store
• A third of retailers expect 20%+ improvement in operations planning and customer engagement when leveraging in-store customer data

To learn more about how PathPoint from MaxPoint can offer retailers the in-store insights they need to improve the in-store shopping experience and optimize insights, please visit www.maxpoint.com/pathpoint.