Whether they're rating the fit of a new pair of jeans, sharing selfies with friends or answering questions about a recent purchase, consumers are making an impact through customer-generated content (CGC). Retailers who tap into the power of CGC will find a dynamic way for consumers to connect and for marketers to gain valuable, actionable insights into shopper behaviors and product usage, as well as the effectiveness of their commerce strategies.

This webinar will show you and your team how to:

• Increase impact of customer-generated content by featuring content beyond the PDP
• Maximize CGC collection with frictionless capture methods
• Combat common reasons consumers do not contribute customer-generated content
• Position CGC as a value proposition that equals the impact of discounts and shipping offers

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