Hermès sets sales record with über-high-end status, product control
French leather goods and scarves maker Hermès set record profits for 2012 with a 22.6 percent increase in revenue from the previous year and maintains its über luxury brand status with help from its coveted bags.
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Stuart Weitzman steps up marketing via Cinderella on Broadway partnership
Footwear label Stuart Weitzman is pushing its new fairy tale-inspired collection through the March 3 Broadway debut of Rodger and Hammerstein’s Cinderella.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Ritz-Carlton Washington boosts bookings with National Cherry Blossom Festival offers
The Ritz-Carlton, Washington, DC, is increasing bookings during the annual National Cherry Blossom Festival with themed packages such as one that features a guest-sponsored tree in the National Forest.
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Mandarin Oriental Paris romances consumers via Valentine’s Day package
Mandarin Oriental, Paris, is spotlighting the romance of its home city through a new Valentine’s Day-themed package offered during the month of February.
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WWD pushes New York Fashion Week coverage via app partnership
Fairchild Fashion Media’s Women’s Wear Daily is collaborating with mobile application developer FiftyThree Inc. to offer consumers digital sketches of New York Fashion Week shows that originate on iPads.
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American Express Publishing Luxury Summit to focus on innovation
American Express Publishing’s Luxury Summit 2013 will take place April 21-23 at St. Regis Monarch Beach, CA, and will center on the theme, “Luxury: The Remix 2013.”
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Michael Kors, Dior, Bulgari, and L’Oreal – News briefs
Today in luxury marketing – Michael Kors profit soars as sales surge; Dior pop-ups set to showcase Raf Simons; LVMH names Tag Heuer head to run Bulgari luxury-jewelry unit; L’Oreal open to strategic acquisition.
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Key factors to consider in mobile strategy goals
As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.
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