Why other brands will follow P&G away from Facebook targeting
P&G’s decision to step back from Facebook ads that target specific consumers highlights how mobile data can drive precision advertising, which is not necessarily a good thing if scale is lost along the way.
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IoT adds more total new subscribers than phones, tablets: report
For the first time, the Internet of Things netted more additional subscribers for wireless networks than phone and tablets combined during the second quarter of 2016, according to a new report from Chetan Sharma Consulting.
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E! News parties with Salma Hayek on Instagram for Sausage Party premiere
E! News and Sony Pictures are teaming up to spread awareness for the premiere of the latter’s animated comedy by giving at-home viewers an inside look at the red carpet event through the eyes of actress Salma Hayek.
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Hershey’s unpacks one-to-one social media conversations on National S’mores Day
The Hershey Company leveraged buzz surrounding National S’mores Day yesterday by promoting a hashtag on Twitter and responding to consumers with a message containing a link to one of the brand’s classic s’mores recipes.
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