Why getting mobile SEO right is critical
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in the traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.
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Rewards-based ads double mobile advertising engagement: report
Consumers who engage with rewards-based advertising are more likely to click on and interact with mobile ads than the average mobile user, according to a new report from Millward Brown and SessionM.
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Microsoft vies for cross-platform scale with Office app
Microsoft’s decision last week to launch an iOS application for its Office services points to the manufacturer’s goal to have a presence across all operating systems. Howver, the move also underscores the challenges that Microsoft is having in distinguishing itself from Apple and Google.
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Viggle reaches 3M registered users as second-screen initiatives continue to soar
Viggle has reached a new milestone with its user base hitting the three million mark since its initial launch and consumers having checked into their favorite TV shows more than 250 million times.
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DailyCandy revamps site, mobile app to accomodate multiplatform readers
NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover
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