What marketers need to know about the brewing social login battle
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
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Buffalo Wild Wings scores with sports and music iHeartRadio station
For iHeartRadio’s first branded radio station, Buffalo Wild Wings is offering contemporary hits and exclusive sports content in a strategy it expects will drive significant mobile engagement.
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American Express mobilizes Unstaged program via Taylor Swift interactive app
American Express is teaming up with Taylor Swift on a mobile application giving fans a deep dive on the pop star’s latest single via a 360-degree, interactive experience.
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Marketers seek key to reaching voters across mobile spectrum
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
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Cadbury’s chocolate-matching campaign sweetens mobile strategy
Cadbury achieved a 70 percent click-through rate on mobile in a campaign that introduced consumers via personalized video to their matches in Dairy Milk chocolate products.
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Belk’s Santa Baby Sweepstakes continues social engagment through the holidays
Retailer Belk is driving engagement on social media through the end of the year by giving followers a way to check if they are on the naughty or nice list for a chance to win a prize.
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