What FTC’s Cole Haan ruling means for marketers’ Pinterest contests
A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brand’s product and generated via a contest must be clearly marked as a product endorsement.
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How mobile boosts Sudafed’s community-building for sinus sufferers
Decongestant brand Sudafed is focused on building a social community for sinus sufferers, with mobile playing a key role in driving engagements for consumers with the brand and with others who share similar concerns.
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Expedia loads app with recommended content to bolster retention 
Expedia’s new application feature that recommends travel-related content is the latest example of the lengths that brands are willing to go in upping app retention and engagement.
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Publishers test audio ads to open new mobile revenue streams
National Public Radio and Tribune Co. are betting on mobile ads to monetize their applications as mobile becomes the primary platform for news consumption
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