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Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors

What separates mobile innovators from firms checking the mobile box? It is simple: ongoing customer engagement.
The first key is getting customers to opt-in to notifications. On average, they are 4X more engaged with applications and retained at double the rate of opt-out users. Webinar sponsor Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.
Join Brent Hieggelke, chief mobile evangelist at Urban Airship, and Bob Willmott, vice president of customer loyalty at Somo, to learn if you are ahead, behind or simply average in this webinar on Thursday, Oct. 29 at that will address key questions:
? How do my engagement rates compare to peers?
? What is the delta between average and top performers? 
? Are notification opt-in rates remaining steady?
? What are the top 10 tips to improve opt-in rates?
Featured speakers
Brent Hieggelke, chief mobile evangelist, Urban Airship
Bob Willmott, vice president of customer loyalty, Somo
Attendees can request a copy of the deck.
This free webinar on Thursday, Oct. 29 is one in a continuing series that Mobile Marketer produces.
Brent Hieggelke is responsible for uncovering and inspiring innovation with customers, app development and agency partners, mobile platform providers and the industry-at-large. Before Urban Airship, Mr. Hieggelke spent more than a decade helping brands optimize digital marketing initiatives in marketing executive positions at WebTrends, TouchClarity and Omniture. Most recently, he founded and launched Second Porch, the first Facebook-integrated social vacation rental site that was sold to HomeAway Inc. in May 2011. Early in his career, Mr. Hieggelke also cofounded New City, a media company in Chicago. Mr. Hieggelke has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences. He is a member of the Mobile Marketing Association’s North America board and the International Executive Council of the Internet Marketing Association.