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W magazine boasts 11,000 app downloads on heels of sweepstakes promotion
Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.
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Top 10 luxury branded holiday 2011 videos
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
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Dior rolls out first short comedy for L.A.dy Dior line
French fashion house Christian Dior recently launched a new short comedy film called L.A.dy Dior Hollywood starring brand ambassador Marion Cotillard that shows a creative side to the brand while featuring its new handbag line.
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Cunard flaunts refurbished Queen Mary 2 with Internet, direct mail
Luxury cruise line Cunard is showing off the newly-refurbished Queen Mary 2 cruise liner through a series of multichannel marketing initiatives including social media and direct mail.
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Will Twitter be a major contender in mobile advertising?
Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.
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Tumi, LVMH, Rebecca Minkoff and PPR – News briefs
Today in luxury marketing – Luxury luggage company Tumi files for IPO; LVMH overhauls Rome management; Rebecca Minkoff’s new arm candy; PPR appoints new chief financial officer.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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