Burberry sparks interest in eyewear collection by showcasing British talent
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
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New private jet operator targets ultra-affluent travelers with bespoke tours
New private jet operator Intrav Private Jet is targeting ultra-affluent travelers with a bespoke planning service to personalize around-the-world tours.
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Land Rover flaunts new Range Rover vehicle via interactive mobile app
Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.
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Vanity Fair boosts awareness for Best-Dressed Challenge via mobile ad
Condé Nast’s Vanity Fair is boosting awareness for its International Best-Dressed Challenge through a banner advertisement on its mobile site.
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More than 50pc of $20K-$500K transactions involve the Internet: Claremont Rug Co.
Claremont Rug Company embraced the Internet early on and now the medium is its primary means to disseminate information and gain sales from its ultra-high-net-worth audience.
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46pc exclusively use mobile for researching local products, services: study
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
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Barneys, Audi, BMW and Estée Lauder – News briefs
Today in luxury marketing – Roy Lichtenstein accessories at Barneys New York; Audi $1.3 billion Mexico SUV plant aimed at unseating BMW; BMW’s car profits slip on Europe and technology costs; Estée Lauder shares reach 52-week high.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Issues confronting retailers adopting an omnichannel strategy
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
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