The company has updated its iPhone and Android applications to better help consumers. In addition to the new redesigned apps, Valpak has also rolled out an iPad application.

“We’ve updated our apps for iPhone and Android and added a new iPad app, with new features that personalize the experience and make it easy to use,” said Nancy Cook, vice president of digital business development at Valpak.

“Some of the most notable enhancements are the addition of Savings for You which showcases popular offers near the phone’s location, the addition of Valpak Deals where consumers can purchase savings vouchers, and My Valpak where consumers can save their favorite offers and deals,” she said.

“Plus, based on consumer feedback, we’ve made it easier to share the savings with friends via social networks and text messages.”

Valpak is owned and operated by Cox Target Media Inc., a subsidiary of Atlanta-based Cox Media Group Inc.

More features
The updated apps include a Savings For You feature that lets consumers save time by displaying up to 10 offers more likely to appeal to that particular individual.

Additionally, there is the My Valpak feature that personalizes the app and lets users save their favorite places to make it easier to find again.

Consumers can also browse the Valpak Deals section that features the company’s newest prepaid coupon concept – it gives users the ability to buy deals on spas, restaurants and services.

Users can also opt-in to receive weekly notifications when new Savings For You offers are available.

In addition, the app lets consumers browse purchase history and share their favorite coupons and deals with friends and family through social networks such as Facebook and Twitter.

Via the app, consumers can also sign-up to get access to exclusive offers and sweepstakes.

“We’ve launched an extensive marketing campaign using a variety of print and digital  media,” Ms. Cook said.

Deal of the day
Over the past year, Valpak has been ramping up its mobile strategy.

In addition to mobile applications the company has also dabbled in QR codes and augmented reality.

“We are always looking to extend our reach,” Ms. Cook said. “The beautiful thing about mobile is that it gives our advertisers immediate access to new audiences and engaged consumers.

“Consumers know and trust the Valpak brand,” she said. “Valpak is synonymous with savings and we have extended that trust from the mailbox to the computer and the mobile phone.

“We can execute at both a national and hyper-local level, across print, digital and mobile,” she said. “It’s a strength we put to use to create a customized experience for our advertisers and consumers.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York