Top 10 mobile marketing campaigns of Q3
Pillsbury’s Toaster Strudel, Grolsch beer and Mondelez’s Sour Patch Kids were among the brands in the third quarter that shone with their mobile marketing strategies, tapping enhanced targeting, greater interactivity and native experiences.
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Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope
Black Entertainment Television, or BET, is adjusting to meet the audience’s growing demand for mobile content by enlisting high-powered help to oversee the operation of critical mobile platforms, including mobile phones, tablets and desktops.
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United Airlines flies high with personalization, mobile guidance
LITCHFIELD PARK, AZ – A United Airlines executive at the Mobile Shopping Summit said that while personalization is key, being too forceful can drive customers away.
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Zazzle taps personalized messaging to drive mobile engagement
LITCHFIELD PARK, AZ – A Zazzle executive at the Mobile Shopping Summit said connecting the user experience across devices is causing consumers to continue engagement with the online retailer.
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Schlotzsky’s engages customers with mobile games on app
Sandwich chain Schlotzsky’s is boosting customer engagement and brand awareness by introducing two mobile games on a mobile application that has seen 100,000 downloads since its unveiling this summer.
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