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Top 10 luxury branded mobile apps of Q2
If a consumer goes through the trouble to download a branded mobile application, he or she is likely a true brand loyalist. Knowing this, many luxury companies are either developing or evolving their apps to both woo and keep customers.
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Zegna ends anticipation with virtual 3D store, mobile app
Italian designer Ermenegildo Zegna has finally disclosed its mystery digital project: a virtual 3D store and mobile application that imitates the feeling of being inside a retail location.
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Chanel chooses digital push for new eyewear collection
French designer Chanel has chosen a digital push to complement the new 2011/12 Autumn/Winter Prestige Eyewear campaign, starring actress and model Claudia Schiffer and shot by creative director Karl Lagerfeld.
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Aston Martin lures fashion fans through colette collaboration
British automaker Aston Martin is looking to connect with fashion fans by collaborating on the design of customized Cygnet city cars with French designer colette.
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Digital understanding for luxury brands key concern at Luxury Interactive
Luxury brands, whether justified or not, do not have a reputation for understanding digital marketing. These concerns will be addressed at the Luxury Interactive conference in New York.
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Louis Vuitton, Tiffany & Co. and Vera Wang – News briefs
Today in luxury marketing – Vuitton’s new menswear designer stays true to label’s luxury globe-trotter mission; James Fernandez tapped as Tiffany CEO.
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6 SMS best-practice tips for brands and retailers
While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.
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