With the growth and popularity of iPhone and Android devices, the company saw a significant increase in mobile traffic to its site in the past few months. Developing a mobile site was a natural next step for TicketNetwork.

“We determined that more and more customers were visiting our site from mobile devices and we wanted to leverage this customer preference to a site designed specifically for smartphone  and other mobile devices,” said Jessica Cushing, ecommerce product manager at TicketNetwork.

“Our basic strategy is to provide mobile users with all of the functionality they need to find, select and purchase tickets to one of the 80,000 events listed on our exchange, while at the same time making sure the process is as easy as possible,” she said.

“The new mobile site loads quickly and allows users to do exactly what they came there for: to buy tickets.”

TicketNetwork is an online ticket exchange for events and also offers technology services for both ticket buyers and sellers.

Stub’s nub
The mobile site features a search tool that lets users find concerts, sports events and theater shows in which they are interested.

Consumers can also use the one-touch calling button for visitors who need additional assistance from TicketNetwork’s customer service professionals.

The mobile-optimized site also incorporates seating charts that give buyers a preview of a venue’s layout before their purchase.

“We know that mobile commerce is tremendously important and we know that mobile users are motivated shoppers,” Ms. Cushing said. “We had an increasing number of mobile users completing orders on our site from their phones, which proved that being able to buy tickets on a smartphone was very important.

“Ticket purchases are often time-sensitive, since inventory is limited,” she said.

“We wanted to offer a way for mobile users to quickly and easily complete their purchase while on the go, so that they wouldn’t have to risk the tickets being sold to someone else before they could get to a computer.”

Open ticket
The company is using social media, its blogs and weekly email drops to spread the word about the new mobile site.

Additionally, users who access the full site via their smartphone will automatically be redirected to the company’s mobile site.

“TicketNetwork provides customers with access to a massive selection of tickets and gives them features that make it easy to find events and select tickets,” Ms. Cushing said.

“We’re always developing new features designed to make the ticket-selection process easy, such as interactive maps, ticket alerts, local event newsletters and advanced search filters,” she said.

“And the mobile site is an extension of that.”