The pros and cons of mobile bar codes
Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
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Burberry uses Vogue for all-digital eyewear push
Britain’s Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.
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Rolls-Royce, Bentley reach top-tier consumers via Russian expansions
Rolls-Royce Motor Cars and Bentley Motors are increasing their presences Russia to due to high performance in the emerging market. Other luxury automakers may want to want follow in their footsteps by marketing their affluent status, experts say.
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Nordstrom leverages menswear via multichannel GQ partnership
High-end retail chain Nordstrom is partnering with Condé Nast’s GQ to promote a selection of men’s items curated by the magazine’s editors while encouraging ecommerce transactions via print and digital efforts.
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Magellan Jets pushes last-minute services in Olympics package
Private aviation company Magellan Jets is helping affluent travelers get to London on time for the 2012 London Olympics games with a package that includes flights, hotel and tickets.
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Hublot, Miami Heat team up for exclusive charitable product
Swiss watchmaker Hublot teamed up with Miami Heat basketball players Dwayne Wade and Udonis Haslem for an exclusive product that benefits a charity to support at-risk families and education efforts in South Florida.
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Lexus, Saks, luxury markets and Chinese consumers – News briefs
Today in luxury marketing – Lexus luxury brand tops auto quality study for second-straight year as industry makes gains; Saks Inc. launching initiatives to attract foreign tourists; Markets primed for second-half flurry; Chinese to return to luxury stocks over basics.
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Mobile addiction: Why we cannot put down our devices and 7 ways brands can tap into the fix
Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.
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