How marketers can leverage revamped iOS notification widget
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
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Marriott leads travel brands in Snapchat-focused marketing
Marriott International is introducing a branded Snapchat programming campaign in conjunction with popular content creators to augment awareness, making it the first hospitality brand to use the social media application as the center of an advertising campaign.
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Loading times handicap news sites on mobile: report
None of the top 50 print news and media sites recently reviewed by The Search Agency were able to meet Google’s recommended five-second load time threshold.
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SeaWorld Kids targets young demographic with educational apps
SeaWorld Kids is aiming to drum up interest among a young demographic of consumers and their parents with the release of five new mobile applications designed to educate users about nature and conservation.
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