The Bachelor debuts Snapchat-exclusive after show, Watch Party
Fans of ABC’s The Bachelor will soon have another way to catch up on all the dramatic happenings thanks to the introduction of a new Snapchat companion show.
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Time Inc. property Real Simple tries out Facebook Messenger
Real Simple, a women’s interest magazine owned by Time Inc., is partnering with a leading mobile engagement platform to bring granular sections of content to Facebook Messenger users.
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Social media marketing helped Rogue One at the box office
With the help of some robust and varied social marketing campaigns, Rogue One, the first standalone Star Wars film, rocketed to number one in the box office.
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App installs boom during the holidays: report
To gauge the potential growth of mobile marketing, a new report looks at the successes marketers saw last year with shopping apps, which saw a spike in app installs that was between 150 and 175 percent larger than average, according to Dot Com Infoway.
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