ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Target’s Cartwheel app update maps shoppers directly to product deals

Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals.

Cartwheel users are now able to unlock deals specific to their most-visited location and navigate through the store via a map in which products featured within coupons are notified. The new update fulfills a common need for customers who want to get in and out of stores quickly, without difficulty finding products of interest.

“We are excited to see how guests respond to our new store-specific Cartwheel offers,” said Eddie Baeb, spokesman at Target.

Targeting local shoppers
Frequent shoppers of local Target locations will be able to unlock store-specific deals, in a bid to drive bricks-and-mortar sales while also building brand trust. Users that have the new updated app will be able to set their local store by accessing the My List tab.

Within the My List tab, users can select their favorite Target store by entering their area or allowing the app access to the smartphone’s GPS. The app will then share deals available to that specific store.

Users will also get a map of that specific store that points out where all the products featured on their coupon list will be that location. The map will be available on the My Store tab and provides the store layout, with each department marked.

Shoppers that have saved coupons of interest will automatically see their map labeled with pins on where the products will be located at their specific locations.

Mobile marketing cartwheels
Target recently updated its Cartwheel better assist in-store shoppers at checkout with an option to reorder the digital coupons with a touch of a finger, exhibiting how small changes can ease the user experience while increasing sales and use (see more).

Before that the app also updated to feature the individualized recommendations tab as the open page, making sure users can easily access them to capitalize on the effectiveness of personalization on mobile (see more).

“This is another step we are taking to make Cartwheel more localized and personalized – which we believe will help drive a better, more relevant shopping experience for Target guests,” Mr. Baeb said.