Tablet users spend 30pc more time on sites than PC users: report
Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.
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Barnes & Noble’s success with Nook HD tablets rides on video streaming service
While Barnes & Noble’s two new Nook HD tablets offer some nice features, the retailer is going up against some significant competition in the space, with its success riding more on how well it can build a digital content business than on the devices themselves.
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Cars.com exec: Mobile’s value should be measured differently than desktop
A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.
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Red Bull bolsters brand awareness via mobile game
Red Bull is targeting its core demographic of college-aged consumers with an initiative that bolsters brand awareness with an interactive mobile game.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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James Madison University taps mobile to engage with sports fans
James Madison University is ramping up its mobile marketing efforts to better connect with students and sports fans during football games.
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Location-based mobile ads deliver high-end experience for luxury marketers – Luxury Daily
Luxury Daily today – Location-based mobile ads deliver high-end experience for luxury marketers; Saks, Gucci partner with Fairchild for Sexy Shoes contest.
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Editorial calendar 2013 for Mobile Marketer
Here’s the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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5 mobile rich media tips for retailers
From multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.
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