Mercedes-Benz thanks 9M Facebook fans via social video
German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.
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Swarovski boosts ecommerce via augmented reality Instagram contest
Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Why mobile wallets are the new credit card
Technologies such as NFC and mobile applications including Google Wallet and Passbook are changing the way consumers pay for goods and services, and many times, making shoppers reach for their smartphones to pay rather than their credit card.
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SMS’ biggest achievement is proving that mobile marketing works
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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Chanel, Hermès target affluent Town & Country readers with two-page spreads
Luxury marketers such as Chanel, Hermès, Estée Lauder, David Yurman, Dior and Rolex are targeting the affluent readers of Hearst’s Town & Country magazine with two-page advertisement spreads in the 168-page December issue.
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Alexander Wang, Dolce & Gabbana, Lincoln and Lexus – News briefs
Today in luxury marketing – Balenciaga confirms Alexander Wang as new designer; Dolce and Gabbana lawyers ask for trial annulment; Ford aims for Lincoln rebound with new ads, Super Bowl spot; Lexus U.S. chief says sales will grow even if taxes rise.
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Editorial calendar 2013 for Luxury Daily
Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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Does content quality matter for mobile advertisers?
Good content can help drive higher brand recall, favorability and purchase intent, and because of this, savvy advertisers prioritize quality content when picking their advertising partners.
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