Lexus unveils largest multichannel campaign in brand history
With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
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Social media emerging as direct commerce channel: study
A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
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BMW hosts winter-themed driving events to drive sales
BMW and K2 Skis teamed to host a variety of driving events this winter, claiming the one thing they have in common is their incredible performance in the snow.
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Stella McCartney pushes new collection via dedicated app, social media
Designer Stella McCartney has placed social media and mobile at the center of its marketing strategy for the brand’s spring/summer line of children’s wear.
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Bergdorf Goodman is king of customer experience: Luxury Institute
A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.
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Louis Vuitton, Galliano apology and BMW – News briefs
Today in luxury marketing – Louis Vuitton shoe trunk from 1920s offered for $68,500; Galliano issues unreserved apology, vows to seek help; Five ways to recreate life after Oscars 2011 PR buzz; BMW leads US luxury sales in February as Cadillac tops Lexus, Mercedes.
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Why clicks don’t work in a mobile world
In-app mobile advertising may very well be what marketers need to finally kick the click.
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