Traditional media brands must adapt by merging content with tech: L2
Nearly 50 percent of media consumption in the United States is digital, compared to 32 percent in 2009, according to a new report by L2.
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Mulberry highlights drive for success with equestrian profile
British apparel and accessories label Mulberry is showing national pride by supporting homegrown talent Tess Carmichael as she competes in show jumping at the Longines Global Champions Tour.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Tag Heuer shows endurance outside of athletics with DJ ambassador
Swiss watchmaker Tag Heuer is adding a new facet to its “Don’t Crack Under Pressure” campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.
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Land Rover, Lexus, Porsche reach 10-year high in loyalty: report
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
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H.Stern touts Brazilian modernism within redesigned New York flagship
After major renovations Brazilian jeweler and silversmith H.Stern has reopened its Fifth Avenue flagship in New York.
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St. Regis broadens content reach through digital magazine
Starwood’s St. Regis Hotels and Resorts is bringing its biannual print publication, Beyond, to mobile, tablet and desktop.
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WSJ. magazine positions couture as a destination in July/August edition
Apple and Louis Vuitton were among the advertisers transporting readers of WSJ. magazine’s July/August issue “outward bound” as they enjoy the summer months.
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Drive consumers back to apps with aggressive engagement tactics: Forrester
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
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Bloomingdale’s, Bentley, Peninsula and Roger Vivier – Live news
Luxury Daily’s live news from June 29 – Bloomingdale’s expands US presence with Hawaiian location; Bentley, Breitling collaborate to create jet team-inspired car series; Peninsula Beverly Hills expands offerings with craft beer partnership; Roger Vivier taps new representative to reach younger consumers.
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Luxury legal guide, Amazon, Balmain and shopping – News briefs
Today in luxury marketing – Baker & McKenzie pens legal guide for luxury and fashion companies; Amazon fashion, playing the long game; Olivier Rousteing puts Balmain men’s wear on the runway; Could this make shopping fun again?
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Getting mobile onboarding right to avoid app abandonment
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
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