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Spirits brands inject mobile video with new marketing flavor
As mobile video proves its ability to capture a wide swath of millennial consumers’ fleeting attention, alcohol marketers including Stoli Vodka are cottoning onto this tactic by consistently rolling out video-centric campaigns featuring branded content with a memorable twist.
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Reynolds wraps up mobile with native, video, geo-targeted content for Meredith’s titles
Reynolds Wrap aluminum foil is appearing in Martha Stewart Facebook videos as part of a new two-year partnership with Meredith Corp. that covers native and editorial custom content, including geo-targeted shopper marketing units.
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Five technologies that will transform customer service in five years: Forrester
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but businesses need to start preparing now, according to a new report from Forrester.
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