Click here to subscribe to Mobile Marketer for free 

Sonic makes a date with Twitter users via emojis
While Sonic Drive-In was among numerous brands to participate in last week’s World Emoji Day, the fast-food chain’s emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.
Please click here to read the entire story on Mobile Marketer

Platform Pulse: Beacons could soon be everywhere
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
Please click here to read the entire story on Mobile Marketer

Healthcare marketers miss the mark on mobile, leading to frustration: report
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers’ needs, according to a report from Kentico.
Please click here to read the entire story on Mobile Marketer

A large Twitter following does not necessarily translate to Periscope success
Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free