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Snickers campaign exhibits importance of noninstrusive mobile ads
NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.
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What brands can learn from Volvo’s award-winning creative: Digital execs
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
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Pandora gets personal on mobile ads, forging deep consumer bonds
NEW YORK – An executive from the music streaming service Pandora at the Mobile Marketing Association’s SM2 Innovation Summit 2015 detailed how the company leveraged the personalization of mobile advertising with campaigns showing the company’s heartfelt story and common consumer moments, humanizing the brand and increasing user rates.
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Estée Lauder pokes fun at mobile phone addiction in Kendall Jenner-fronted film
Beauty marketer Estée Lauder is showcasing the lasting effects of its new Double Wear Makeup To Go Liquid Compact with a campaign that paints the product as the life of the party.
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