Top 10 luxury brand multichannel campaigns of Q2
Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.
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Hugo Boss debuts collection via comprehensive social push
Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.
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Should luxury marketers develop an app-per-line experience?
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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Louis Vuitton, Breitling round out US-themed Departures issue
The Luxury Collection, Trump Hotels, Bellagio Las Vegas, Conrad Hotels & Resorts and Celebrity Cruises took to the July/August issue of American Express Publishing’s Departures magazine to offer simple brand messages during the carefree summer months.
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African Americans, Hispanics are fastest adopters of mobile shopping activities
The results of a new report from The Integer Group and M/A/R/C Research indicate that multicultural marketing has a big opportunity in mobile, with Hispanic and African-American consumers adopting mobile shopping behavior at a faster rate than the total population.
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Amazon makes play for greater influence over in-store shoppers
In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning application Flow Powered by Amazon to Android devices for the first time.
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Ralph Lauren, Harrods, Aston Martin and luxury spending – News briefs
Today in luxury marketing – Ralph Lauren signs five-year deal; Harrods owner plans luxury hotel chain; Aston Martin V12 Vantage Roadster revealed early; China slowdown cuts luxury spending, Hong Kong retailing.
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Big Brother is alive and well – and he’s now your BFF
For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.
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