Should apps convert to subscription model as Apple, Google rethink revenue sharing?
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
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Mucinex cures pre-roll skipping with reverse psychology
Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip button.
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Tesco Mobile fuels mobile ad interaction with phone-bill discounts
Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing their monthly phone bill fees in exchange for viewing exclusive offers, potentially ushering in a new business model for telecommunications companies.
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Very sees 18x ROI with multichannel mobile campaign
British retailer Very saw mobile sales grow 51 percent through a multifaceted campaign that leveraged rich media, SMS, geo-location and weather data.
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