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Share a Coke program bubbles over with customization via mcommerce
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.
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Human mind wired for marketing through storytelilng, says Forrester analyst
NEW YORK – An analyst from Forrester Research at the company’s Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
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StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video
NEW YORK – Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.
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Grammys exec: Consumer-driven content is key in social media marketing
NEW YORK – An executive with The Recording Academy, the organization behind the Grammy Awards, stressed the importance of creating shareable marketing content for mobile and the significance of quality over quantity.
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Coca-Cola exec urges open dialogue between marketers, agencies in digital space
NEW YORK – A Coca-Cola executive at Forrester’s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space grows more competitive and mobile cost benchmarks increase.
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