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Rue La La claims 13pc of revenue comes through mcommerce
NEW YORK – Flash-sale site Rue La La now drives 13 percent of its
revenue through mobile channels since debuting several applications and a
mobile-optimized Web site in the past two years.
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Can QR codes overcome offline media’s limitations for luxury brands?
Luxury brands need to incorporate QR codes into traditional marketing and advertising efforts to make them more trackable while connecting consumers to interactive experiences.
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Luxury market faces spending drought through 2020: Unity Marketing
NEW YORK – The tough economy has permanently reigned in the purchasing habits many affluent consumers and upscale brands should expect conservative spending until Millennials enter the luxury market in 2020.
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Cachet LA launches online concierge service for affluent male travelers
Ecommerce destination Cachet LA launched this week to offer affluent men traveling to Los Angeles access to high-profile events, restaurants, hotels and a 24/7 concierge service.
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Jaguar promotes XF sedan via black-tie charity event
British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy’s Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago’s Mercy Home for Boys and Girls.
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Neiman Marcus, Hermes and luxury automakers – News briefs
Today in luxury marketing – Neiman Marcus gives fashion bargain hunters a final shot; Banks face big losses after LVMH swoops on Hermes shares.
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