Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook
Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook’s targeted mobile video solution.
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Mobile, still king at Google, is poised for boost from machine learning
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
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Schick targets millennial males on social via Sports Illustrated-supported contest
Schick is building on last year’s brand sponsorship of Sports Illustrated’s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers’ respective audiences.
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X Games provides access to at-home Instagram users for maximum awareness
ESPN’s annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which a variety of user-generated content is congregated and a link is provided to targeted users.
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