Net-A-Porter’s print publication cuts path to purchase
Now that Net-A-Porter’s print magazine Porter has hit newsstands worldwide, how does its inaugural spring 2014 issue compare to well-established fashion imprints?
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New York’s West 57th developments charm ultra-affluent, raise local unrest
The luxury towers sprouting along West 57th Street in New York have earned the awe of luxury consumers and the ire of local residents.
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Diane von Furstenberg shows global appeal of wrap dress with It Girl series
U.S. fashion label Diane von Furstenberg has launched the series “Journey of a Dress” on its blog to show the garment worn by famous faces around the globe.
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Estée Lauder encourages interaction with digital lipstick boutique
Beauty marketer Estée Lauder is introducing its latest Pure Color Envy sculpting lipstick with an online boutique that combines user-generated content with interactive features that explore the range.
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Galleries Lafayette chooses graffiti artist for spring campaign
French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.
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Frette expands reach of catalog mailer with Pinterest contest
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.
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Hunton powerboats arrives in US market with bespoke portfolio
British powerboat maker Hunton is bringing its wares to the United States market to familiarize consumers with its heritage and meet the growing demand for bespoke luxury products.
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Collapsing the two-way conversations between brand and consumer: report
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
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Prada pushes content over commerce via New York Times mobile effort
Italy’s Prada is adding more color to the vibrant print campaign for its spring/summer 2014 collection with a mobile advertisement seen on The New York Times’ On The Runway column.
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Italian fashion, Tesla, Donna Karan and wealthy foreigners – News briefs
Today in luxury marketing – Italy’s fashion world praises new PM Renzi; Tesla Model S named Consumer Reports’ top auto pick; Donna Karan Oscars dresses go missing on plane to Los Angeles, PR representative Aliza Licht records recovery process on Twitter; UK visas should be auctioned, migration advisors say.
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What comes next after a mobile site
With Google’s attempts at mobile search engine optimization, brands and organizations must prepare for the next algorithm. Digital experiences that are not mobile-ready are going to get knocked off the search giant’s radar.
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