Prada handpicks up-and-coming talent to portray “vulnerable vitality”
Italian apparel and accessories house Prada is examining masculinity’s sensitive side by casting some of cinema’s newest talents in its spring/summer 2016 menswear campaign.
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Luxury Women to Watch 2016
Luxury Daily’s Luxury Women to Watch 2016 list celebrates the smart women who are expected to make a difference in luxury marketing, retail, media and digital in 2016.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Valentino gives keys to the animal kingdom through enlivened motif
Italian fashion label Valentino is taking consumers into the wild world of a fantastical animal kingdom through a whimsical film.
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Harrods drives attention toward Aston Martin via in-window exhibit
British automaker Aston Martin is setting up shop in Harrods’ exhibition windows for the month of January to capture the attention of passersby.
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Chloé chases the sun with #ChloeGirls in tow
For spring/summer 2016, Parisian apparel and accessories label Chloé is examining the spirit of #ChloeGirls through a technicolor lens.
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Weakening currency, strengthening economy bolster Canadian real estate
The weakening Canadian dollar has made the country’s real estate especially attractive to foreign buyers, according to a new report by Sotheby’s International Realty Canada.
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Why other location-based technologies could steal beacons’ thunder in 2016
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers.
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Luxury Aircraft Solutions highlights service with new program
Private aviator Luxury Aircraft Solutions Inc. is opting for transparency with a new Web site and membership program.
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Bentley gets loud, aims high with new bespoke Continental
British automaker Bentley Motors is wooing successful young athletes and musicians to cultivate influence with “Monster by Mulliner.”
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Top 5 brand moments from last week
Luxury marketing is off to a strong start for 2016.
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Marc Jacobs, Mandarin Oriental, Condé Nast Brides and Rolls-Royce – Live news
Luxury Daily’s live news from Jan. 8 – Marc Jacobs restructures retail footprint in Paris; Mandarin Oriental secures Boston position via acquisition; Condé Nast Brides offers up its expert wedding advice for $12.5K; Rolls-Royce perfects the “art of arrival” during London Collections Men.
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Beauty brands, cybersecurity, hijabs and agencies – News briefs
Today in luxury marketing – Beauty manufacturers rethinking newness; What fashion needs to know about cybersecurity; Why Western designers are embracing the hijab; Agencies love luxury clients, but not for the money.
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How brands must adapt to shifts in digital marketing
As we enter 2016, leading brands and smart marketers alike must adopt the proper strategies to navigate through the increasingly complex and competitive world of digital marketing.
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