Porsche draws dealership visitors with model-specific bar codes
German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models.
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Rebecca Minkoff, Botkier team up with CFDA, eBay to fight fakes
Luxury brands such as Rebecca Minkoff, Botkier and Tory Burch have teamed up with the Council of Fashion Designers of America and eBay to raise awareness of the counterfeit goods market.
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Barneys chooses digital to flaunt Olsen twins’ Row exclusive handbag line
Department store chain Barneys New York is using social media to show off its exclusive partnership with Mary Kate and Ashley Olsen’s The Row, which will launch an exclusive line of handbags at the retailer in August.
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Starwood increases focus on Chinese guests with cultural comforts
Starwood Hotels and Resorts introduced a new program that will make its Chinese guests feel more at home no matter where they are in the world.
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Diane von Furstenberg wraps Facebook and commerce with social media-exclusive dresses
U.S. designer Diane von Furstenberg is attracting social media-savvy fashionistas with a monthly Facebook commerce-enabled Wrap of the Month effort.
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Saint James, Armani and retail stores – News briefs
Today in luxury marketing – Andre Saraiva designs for Saint James; How can jeans cost $300?; In major retail shift, stores begin to shrink.
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Driving factors behind mobile advertising growth
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
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