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Pinkberry implements Google Wallet to further mobile commerce initiative

The company partnered with Micros to implement Google Wallet. The technology is now live in 69 Pinkberry locations in the United States.

Pinkberry is a yogurt retailer that launched in West Hollywood, CA, in 2005. Today, the company has more than 175 stores worldwide.

Micros Systems Inc. provides enterprise applications for the hospitality and retail industries worldwide.

“Our goal is to partner with leading consumer focused companies to provide a one-of-a-kind Pinkberry retail experience that responds to our consumers need,” said Lisa Robinson, a spokeswoman for Pinkberry.

“We want to leverage technology to intuitively increase speed and simplicity of our service,” she said.

NFC technology
By incorporating Google Wallet, consumers are able to tap and pay for their products by using their mobile device.

Google Wallet is a mobile application that is currently available on the Nexus S from Sprint.

In addition to Google Wallet, Pinkberry is using Micros’ other technology services, which are installed at all of the company’s U.S. locations.

Pinkberry believes that with the implementation of the point-of-sale technology, consumers can redeem instant savings and rewards.

“Pinkberry’s goal is to provide our customers with exceptional service,” Ms. Robinson said. “We believe innovative mobile technology can offer our customers easier ways to pay so our guests can spend more time enjoying our refreshing product, environment and people, and less time transacting.”

Word of mouth
Pinkberry is getting the word out about its Google Wallet effort through social channels such as Facebook and Twitter, as well as through the company’s Web site and in-store signage.

“Our goal is to stay ahead of the curve and in sync with our current customers’ habits,” Ms. Robinson said. “We have fantastic social engagement with our community via our social channels, we are using those to create awareness and start conversations on how we are improving our service on their behalf, as well as our Website and signage at our participating stores.

“Our consumers are on the go and we know they are increasingly using their devices to not only connect and communicate, but to shop and organize too,” she said. “As a result, mobile is central to how we will continue to engage with our consumers and how they interact with us.

“Our teams will continue to gather insight on how we can innovate the best way for our customers on the mobile platform.”

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York