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Old Navy adds star power to back-to-school push with YouTube personalities
As younger consumers increasingly become enamored of YouTube personalities over mainstream television and film stars, Old Navy is the latest big brand to recognize the potential of connecting with the fans of these new digital celebrities as it heads into the crucial back-to-school shopping period.
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Twitter’s new momentum could build in second half with Project Lightning
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, sending its shares higher in after-hours trading.
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EBay’s discontinuation of specialty apps points to much-needed streamlining
Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings.
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Marketers should disregard common misconceptions regarding millennials: IRi
Common generalizations established with millennials are proven to be false, according to research by IRi and marketers should readjust to connect to the demographic through mobile.
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