Baccarat reinvents image through complete site makeover
Lifestyle brand Baccarat is syncing emotive and practical marketing in the relaunch of its Web site through video, commerce and content.
http://www.luxurydaily.com/baccarat-reinvents-image-through-complete-site-makeover/
Audi reintroduces hashtag campaign for R8 push
German automaker Audi is out to market its R8 models with a second round of the “Want an R8” campaign, this time securing a 30-second television commercial spot and a Twitter contest.
http://www.luxurydaily.com/audi-uses-tv-twitter-in-new-r8-campaign/
Nordstrom taps gaming app for scholarship program entries
Department store chain Nordstrom is using the popular gaming application “Draw Something” to reach young consumers for the retailer’s scholarship program.
http://www.luxurydaily.com/nordstrom-taps-gaming-app-to-reach-scholarship-program-entries/
Starwood leverages print ads for multichannel content
Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.
http://www.luxurydaily.com/starwood-equips-print-ads-with-digital-watermarks-to-incorporate-mobile-marketing/
Land Rover celebrates US anniversary with New York Auto Show push
British automaker Land Rover is creating an off-road course open to luxury consumers to test drive the brand’s 2012 lines in conjunction with the New York Auto Show.
http://www.luxurydaily.com/land-rover-targets-luxury-consumers-with-25th-anniversary-off-road-driving-course/
Crystal Cruises strikes shot across bow with free alcohol offerings
Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since alcohol is normally an extra source of revenue for luxury cruise lines.
http://www.luxurydaily.com/crystal-cruises-strikes-shot-across-bow-with-free-alcohol-offerings/
Tiffany, Hermès, Vogue and luxury spending – News briefs
Today in luxury marketing – Tiffany profits dip; Are the rich driving Americans to spend too much?; Hermès makes links with China’s past; See Dutch Vogue’s debut cover.
http://www.luxurydaily.com/tiffany-hermes-vogue-luxury-spending/
When do QR codes work?
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.
http://www.luxurydaily.com/when-do-qr-codes-work/