Click here to subscribe to Mobile Marketer for free

Mountain Dew scales up VR content strategy with Shazam, dedicated hub
PepsiCo’s Mountain Dew is scaling up its virtual reality content strategy with a new campaign on Shazam, YouTube 360, Facebook 360 and a dedicated hub, for an immersive experience showcasing two limited-edition flavors and encouraging viewers to vote for their favorite.
Please click here to read the entire story on Mobile Marketer

Mobile messages lack real-time context, causing 90pc to opt out: Forrester
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Please click here to read the entire story on Mobile Marketer

Shutterstock exec: Reverse image search on mobile increases international outreach
NEW YORK – A Shutterstock executive at Mobile Moments NYC revealed how the newest feature within its iOS application, reverse image search, has resulted in a greater percentage of searches coming from non-English speakers, thanks to the tool’s strictly visual nature.
Please click here to read the entire story on Mobile Marketer

How Business Insider leverages the convergence of social, mobile storytelling
NEW YORK – A Business Insider executive at Mobile Moments NYC discussed the publication’s focus on digital storytelling, which prioritizes serving content to on-the-go readers quickly, a strategy that has resulted in 60 percent of its traffic stemming from smartphones and tablet devices.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free